B-liner Diagram Example :  Trade Show Plan
 
  Note :   Click on + / - to hide and expand statements
 
 
- Trade Show
Done False
Cost Est $34,185
- Goals

. Conduct surveys

. Create awareness

. Develop a mailing list

. Make new contacts

. Sell product
- Booth
Done False
Cost Est $5,735
. Space rental
Done True
Cost Est $3,200
- Materials
Done False
Cost Est $2,235
. Carpet
Done True
Cost Est $300
. Lighting
Done True
Cost Est $125
. Internet Access
Done True
Cost Est $350
- Ship
Done False
Cost Est $1,460
. Display
Done False
Cost Est $1,200
. Furniture
Done False
Cost Est $260
- Sketch layout
Done True
Cost Est $300
. Main area

. Survey area

. Demo area

. Sale closing area
- Literature and Materials
Done True
Cost Est $2,350
. Survey form
Done True
Cost Est $650
. Product literature
Done True
Cost Est $1,250
. Company calendar
Done True
Cost Est $450
- Promotion
Done False
Cost Est $9,850
. Send invitations to customers and prospects list
Done True
Cost Est $2,400
. Send passes to best customers
Done True
Cost Est $450
. Send VIPs tickets to a seminar on Industry Trends
Done False
Cost Est $2,500
. Build a virtual exhibit on web-site
Done False
Cost Est $4,500
- Staffing
Done False
Cost Est $14,200
- Who

- Setup & tech support
  (1)

. Mark Davis
- Sales
  (4)

. Jan Fisher

. Jack Hubble

. Dave Lynch

. July O'Brien
- Marketing
  (2)
. Jim Ye

. Henry Flint
. Meals and out-of-pocket expenses
Done False
Cost Est $4,500
. Travel
Done False
Cost Est $4,200
. Accommodations
Done False
Cost Est $5,500
- Follow-Up
Done False
Cost Est $2,050
. A sales letter with a thank you for visiting your booth
Done False
Cost Est $1,600
. Send personal letter from VP to VIPs who visited our booth
Done False
Cost Est $450
 
 
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