- Direct Mail Pieces 20,000 Responders 128 Return Rate 0.6%

- Segment #1 - Current Customers Pieces 15,000 Responders 113 Return Rate 0.8% . High Recency    (Bought in the past 3 months) Pieces 4,000 Responders 40 Return Rate 1.0% . High Frequency    (# Visits > 20) Pieces 6,000 Responders 48 Return Rate 0.8% . Other Pieces 5,000 Responders 25 Return Rate 0.5% . Segment #2 - Prospects Pieces 5,000 Responders 15 Return Rate 0.3%